Watch and discover how to...

Unlock Recurring Revenue Mastery: Transform Your Followers into Loyal Members with Our Exclusive Video Training, Community Support, and Weekly Live Coaching

Say goodbye to the...

• one-on-one client grind

• unpredictable course sales

• soul-crushing brand deals

Embrace a future with...

• consistent monthly earnings

• reclaim your time

• ignite your creative spark

• make a lasting impact

...with our comprehensive membership model BuildLab.

Packaging your knowledge correctly is the ultimate scalable product.

Make it once and sell it thousands of times.

Which means earning more while doing less.

What do you need to be a successful Internet business?


A one-size-fits-all approach does not work when it comes to an Internet Creator business, challenges, and growth.

In order to achieve your business growth target, you need information that is appropriate to your stage of Internet entrepreneurship.


The 9 pillars of building a successful Internet Creator business requires mentorship and coaching throughout the entire business model. (Which you can learn quickly.)


As an individual, you have unique and unfair advantages, aligned strengths and weaknesses, and life experiences that need to be considered when determining your strategy.

You build this in reverse starting with your perfect day, week, month, and year.


It's common for entrepreneurs to feel lonely in their businesses.

The good news is that we can change that, so you feel more connected throughout your entrepreneurial journey.

Learn faster and easier with other people trying to achieve the same outcome.


Entrepreneurs struggle to increase revenue, profits, and opportunities because of a series of mental roadblocks.

In order to fulfill your dreams, you need to remove that old lens and replace it with clarity, confidence, and mental models that serve you.

There are three core levels that you need to unlock to have a successful Internet Creator business.

What People Say About BuildLab

Why did I create BuildLab?

BuildLab was developed to help you start, grow, and monetize your Internet Creator business and provide the support, clarity, and focused accountability you need to grow a business compatible with your creative authentic self without overwhelming you. Do what you love and make money daily doing it. Help people solve problems using the internet and use automated systems to give loads of freedom.

Here's what you'll get inside BuildLab...

Bulletproof Business Model - BuildLab -


Bulletproof Business Model

Unlock success in the creator economy by leveraging your expertise, collaborating with others, or customizing pre-built courses to power your e-learning business.

Embrace this proven Internet Creator business model and unlock the life you enjoy living each day.

Figure it out and be consistent.

Perfect Customer Blueprint - BuildLab -


Perfect Customer Blueprint

By using this framework, you can pinpoint your topic and monetizable audience.

Create simple and effective affordable digital products that people buy impulsively to earn your first chunk of "safety net" money.

This focused approach allows you to pursue the right opportunities and achieve success faster by providing solutions that truly resonate with a dedicated group of people.

Then I show you five other ways to create profit centers within your business.

Multiple income streams without adding more effort.

Perfect Product Roadmap - BuildLab -


Perfect Product Roadmap

To stand out in your corner of the Internet and gain a competitive edge, create a "Perfect Product Roadmap."

This unique approach instantly makes you different from other creators. and

It makes it easy for you to create valuable products that solve your customer's problems faster and easier.

Creating this roadmap also instantly defines every topic you create to attract and convert your audiences into customers.

Endless Lead Generator - BuildLab -


Endless Lead Generator

Create an Endless Lead Generator that attracts your easiest-to-monetize audience.

Attract and sell products daily using the pre-made "edit and turn on" automated content and lead generation system I built for you.

Never worry about how to attract new customers ever again.

Follow this simple three-stage system and grow with consistency and predictability.

Offer Amplifier Video (OAV) - BuildLab -


Offer Amplifier Video (OAV)

Take my proven sales video template and I show you how to edit it to match the product you are selling and launch it.

I show you how to define your customer's problems to them and help them make a decision so they buy your products.

This video will be selling your products 24/7 while you're living your life and/or working on other projects.

Automated Profit Machine - BuildLab -


Automated Profit Machine

Instead of spending lots of time and resources trying to figure out what works for your marketing strategy, you can use a pre-tested, automated website and funnel that's already proven successful for other creators.

It's an efficient way to get your offers out there and grow your business without having to go through the trial and error of testing various marketing methods.

For years I've tested and taken the punches to the face so you don't have to and I created the exact website, funnel, and selling machine that I wanted.

If I had this when I first wanted to make money online I would have made my first million 5 years faster.

Fractal Marketing Method - BuildLab -


Fractal Marketing Method

Introducing the New Fractal Marketing Method: the key to your creator business success.

From building a strong social media presence to crafting lucrative offers and irresistible lead magnets, this method revolutionizes the way you approach marketing.

With a content flywheel that guarantees results and establishes you as an industry leader, you can master the art of selling with ease and enjoyment.

Let me transform your uncertainty into unshakable confidence, so you can achieve outstanding results for yourself and your customers.

Audience Community Conversion - BuildLab -


Audience Community Conversion

Unlock the potential of the Audience Community Conversion framework, designed to accelerate your email marketing and establish your status as a niche authority.

This streamlined automated content marketing approach simplifies your message and elevates your brand, making you a "micro-celebrity" faster and easier.

I give you my automated marketing process so you can achieve consistent sales and ROI quicker while prioritizing your happiness.

Offer the best to your customers and let the framework do the rest.

Maximizing Brand Impact - BuildLab -


Maximizing Brand Impact

I give you every tool I personally use every day to make daily sales in my own Internet Creator business.

You won't need to be a technical genius or charismatic content creator.

The software and tools I show you how to use allow you to build a strong and sustainable automated business so you can unlock the life you want to live.

All BuildLab members get all my resources and live 2x per week Zoom support from me personally.

Just like you, I focus on growing profitability, delivering my customers fast and reliable results, and unlocking more and more personal freedom.

BuildLab gives you what you need in a straightforward way so you can get set up and start earning right away.

Your journey starts here.

The reason I started MAKEONCE was because of a simple mission: Give creators, entrepreneurs, & people who love helping others the systems and action steps to unlock the life they truly want. When that's taken care of, I believe every other obstacle becomes a bit more manageable ⏤ even enjoyable. Once my programs and community are part of your daily routine, I'm confident you'll feel the same way.


More with less

Focused on profits

Happy customers

Real freedom

Valuable network

Automated earning

Fun with friends

Make real impact

Mike Gowans, Founder and BuildLab

Mike Gowans, Founder

Why should you join BuildLab?

With years of experience helping Entrepreneurs grow their businesses online, I've developed a simple blueprint to help you grow past 7 figures with confidence by leveraging systems, automation, and long-term Internet business principles.

BuildLab is designed for that creator and entrepreneur who wants to get paid for their value instead of their time and they want to live the life they love every day by helping people solve their problems using the internet.

Imagine working from anywhere with just a laptop and an internet connection, controlling your business from your fingertips.

I'm sure you've been thinking about this for a while now but this is the time to finally take action, open your mind up to your true potential, and create the life you've always wanted.

Embark on the BuildLab journey and unlock a cutting-edge 9-pillar roadmap. Dive into immersive video content that empowers you to create your thriving freedom business, catapult into the top 1% of earners, and make a real impact online by solving people's problems. Seize the future, and let's build greatness together.

Together, we're an unstoppable force. Our dynamic team ignites your confidence, crushes obstacles, and fuels your dreams. With unwavering support and accountability, we'll catapult you to success faster than ever. Embrace the journey, and let's make those dreams a reality.

How does BuildLab work?

Choose Membership

(Membership style: monthly or yearly )

Get Instant Access

(Create profile and introduce yourself)

Complete Program

(Learn, connect, and take action)

Launch and Grow

(Help people, scale, and live happy!)


Focused Happy Members


Pillar Roadmap


Easy-To-Digest Modules


2x Weekly Support Zooms

Choose your membership style:

For less than a cup of coffee ☕️ each day you can get real business results and learn how to get paid for your knowledge 🧠 instead of your time 🕖...


  • Access to the BuildLab program
  • All HD video training (27 modules)
  • Library of resources & roadmaps
  • New live monthly workshops
  • 24/7 private support community
  • 2x weekly live Zoom sessions w/ Mike
  • Only $3.18 /day - Cancel anytime!



  • Lifetime access to the BuildLab program
  • All HD video training (27 modules)
  • Library of resources & roadmaps
  • New live monthly workshops
  • 24/7 private support community
  • 2x weekly live Zoom sessions w/ Mike
  • BEST DEAL — Save $200 🤙🏼


Creators and entrepreneurs

of all kinds trust BuildLab ❤️

Danny Smith

I knew I needed to get eyes on my product all over the world. What I didn't know was how to use social media effectively to gain potential customers without sinking large amounts of money into advertising. I was spending a Sunday morning on TikTok and came across Mike and his program. BuildLab has quickly become a key contributor in helping my product and brand grow in a short period of time. If you have the "WANT TO", Mike will show you "HOW TO"!!

Anna Lawrie

First Sale 🎉 Celebrating my first sale today since signing up to BuildLab. Just went live with the OAV funnel and new simplified website 14 days ago and I'm already getting sales. My funnel is converting at over 35% and I'm just getting started :-)

Surit Kandel

The weekly live collab and Q&A Zoom support sessions have been so valuable... I mean, this one session, which was my first session is worth more than the price of my entire membership. Whoever's reading this get in on this right now if you're ready to build and grow your business online. Thanks, Mike, it's been so great!

Traci Needles

Oh my gosh... Had a great informative Zoom call with Mike, Isaiah, Levi, Anna, and Dan. Thanks for all the help, Mike... It's a big challenge for me to get all the pages and funnels set up but now walking us all thru it was eye-opening... I'm still spinning from all the knowledge and help... Thank you for the HUGE Help.

Jeffrey Miller

The clarity that I and my team have with regard to messaging is going to be a game-changer for everything from free content to social posts to email follow-up messaging. Good stuff!

Barry Crowther

I've just been analyzing the first month's stats and I wanted to let the team know how well we've done using the BuildLab system. Last week we signed 10 new students, which has been the best week so far this year. The new numbers and the way we have signed them made for a very stress-free month.

I've been working on the system for three weeks and so far our R-ROI is 414%. Doing the work and getting all the moving parts working was worth it now it's all in place the machine is a dream. Well done Mike.

Ali Treviño-Murphy

GETTING LEADS!! Just wanted to share I just turned on my marketing yesterday and the leads are coming in! Very exciting!! Thanks so much, Mike, for all your help so far!!

Vinnie Vasquez

I would encourage anyone that has the time to try to attend the weekly calls. There's a lot of value in there and it's your chance to get your questions answered live by Mike, who has built successful businesses using this same model & approach.

"Unlock the answers to your burning questions so you can launch a highly profitable Internet business using the systems, steps, and pre-built proven templates provided inside BuildLab"

(...and yes this will work for your specific type of business.)

BuildLab guarantees to provide you with the tools, materials, and proven blueprint so you can start, grow, and monetize an Internet business that you love. Don't let uncertainty hold you back.

BuildLab will give you the clarity and confidence you need to unlock the life you truly want to live.

If you don't find the answer you're looking for, contact me here and we'll get back to you in a snap.

Who are you?

I am Mike Gowans, the founder of and creator of BuildLab.

I started the company in 2019 after 12 years as a marketing agency owner, personal advisor to several digital product businesses, and the head of sales and marketing for several physical products and services startups that were all doing several 7-figures in annual revenue.

Since then, we've helped 1,000's clients launch and scale fun life-changing Internet businesses.

What is BuildLab?

BuildLab empowers creators and entrepreneurs to confidently launch a high-value eLearning business with a comprehensive strategy covering all aspects of a successful online business...

...including identifying the target audience, crafting compelling messaging, developing products and pricing, creating a content strategy, utilizing lead magnets, producing engaging video content, implementing client enrollment scripts, and deploying a 3x3x3 email follow-up sequence.

Why did you create BuildLab?

BuildLab is the ultimate solution for digital creators and entrepreneurs who face the challenge of launching a successful eLearning business.

We understand that the current options in the market are expensive, confusing, and only offer fragmented solutions.

That's why we developed a comprehensive system that provides a clear roadmap for launching an online business, regardless of their background or business model.

With BuildLab, anyone driven to succeed can achieve exceptional results and unlock their true potential.

Will this work for me?

BuildLab's program empowers creators and entrepreneurs to launch a high-value eLearning business through our hybrid live support + training platform, which uses a proven 9-pillar process.

These 9-pillars are essential for any successful eLearning offer, and our program ensures that you get them right for your business model, industry, or niche.

How does BuildLab work?

Once you sign up, you'll get instant access to the BuildLab hybrid training platform and all of the premium systems, tools, and live support!

Once you join be sure to check your email in 5-10 minutes for access details and your quick start video.

Also, be on the lookout for access to the BuildLab community membership platform and private support group.

Reach us any time at:

Why is BuildLab so inexpensive?

BuildLab is priced to make it affordable for anyone who wants to transform their life.

Offering incredible value at an affordable price enables us to generate thousands of new leads each month, and our excellent user experience results in a large percentage of customers buying additional products and services.

The metrics we use (lifetime value of a customer) are the exact same metrics that we will teach you.

What if I'm a brand new to business?

Starting an eLearning business can be daunting.

Investing your time and money in the right order is crucial, especially if you're new to the online creator economy or looking to boost your existing online business.

Without a clear roadmap, you may suffer months, if not years of frustration, waste money, & even possibly convince yourself this won't work for you. (Please don't do this!)

BuildLab helps you launch a high-value eLearning business that thrives. Don't waste time and resources on trial and error.

Join BuildLab and launch with confidence.

When can I expect to get results?

There are many factors to consider, including your past experience, abilities, and commitment.

Typical timeframes are anywhere between a few weeks to never.

Don't trust anyone who tells you otherwise.

What is the refund policy?

Your membership includes access to an exclusive server for education, mentorship, and a positive community to network within.

Here's everything you need to know about our refund policy.

When you sign up for our monthly membership, you'll be charged $97 every 30 days, starting from the day you join.

If you prefer to save some money and go for the lifetime option, you'll be charged $799 once, starting from the day you sign up.

Whichever option you choose, you'll receive an electronic receipt after each successful transaction.

We're confident that you'll love everything that BuildLab has to offer, but if for any reason you're not satisfied, you can cancel your subscription at any time by emailing

We won't ask any questions, and we won't make you jump through any hoops.

We want you to be completely happy with your experience, and we'll do whatever it takes to make that happen.

As a general principle, we kindly inform you that we do not offer refunds on any of our products or services.

This policy is in place due to the digital nature of our resources and the significant investment we make in creating, maintaining, and delivering top-notch content.

This policy is also in place because, if your goal is to get out before you get started, your chances of success are very unlikely. We don't want to attract people with that attitude into our program for the protection of our driven, focused members.

All digital programs and products are non-refundable.

All memberships, since they include digital products, live weekly Zoom sessions, and live personal support services are also non-refundable.

What you focus on grows and we want to focus on people who know you have to have skin in the game, show up consistently, and are ready to change their life forever.

If that's you, then welcome! We're extremely excited to grow with you!

Mike Gowans Founder,

Mike Gowans


My entrepreneurial journey began in 2007 when I started my first business, and my own online business earnings have continued to grow past 7-figures. Through that experience, I have discovered the frameworks, processes, systems, and mindset needed to achieve the life I truly want to live.

I love what I do and I am completely fulfilled and excited to get up each day and help my favorite people.

The exact same way you deserve to feel.

When it comes to Internet businesses that make money selling digital products, programs, and paid subscription communities I have the experience and clear instructions you need to start, grow, and monetize your Internet business faster and easier.

Ultimately, nothing helps you discover who you are faster than entrepreneurship.

It's my mission to help accelerate human progress by simplifying Internet business education.

Over the last 15 years, I have realized this is the best way I can make my time here on Earth useful and valuable so it is better for the next generation.

It is my goal to play a part in the evolutionary process of humans. That is why I am so committed and passionate about helping the creator industry thrive.

I've created this ever-growing community to help as many Creators as possible grow their Internet businesses and evolve their life.

It includes live workshops, programs, and courses, as well as opportunities to work with me at a deeper level.

You only have to learn and make this system once and it can pay you forever!

Together, let's launch your Internet business! Unlock the life YOU want to live - Join BuildLab now! 🚀✨

Contacting us

The best way to reach us is by email -

Our Privacy Policy, Terms and Conditions, and other legal pages are here.

DISCLAIMER: The sales figures stated above are my personal sales figures. The average person who buys any “how-to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION.